Fact: Proactive plannograms and layouts based on shopper interactions and interest not solely past sales.

Retail Success

Category layout & Range

We optimise the performance of a category and its' adjacencies by observing the movement, interaction and purchase of customers across them.

Until now range and product placement decisions have relied mainly on sales data, which because of its reactive nature can be self fulfilling. We offer a pro-active and predictive approach to maximising conversion and value, combining sales data with behavioural insights to create a complete understanding of the shopper and the decision process.