Our experience

To date we have observed and analysed over 15,000 shoppers and 25,000 different product interactions across a range of channels and categories.

We have covered channels from Supermarkets and Convenience stores to Bars and Liquor stores, Independent, Chain and Specialist retailers in New Zealand and Australia.

Categories analysed include: beer, bread, snacks, confectionery, soft drinks, cereals, milk and dairy.

Recent Feedback

"Very good, even for a category which is limited by regulation."
Hamish Norrie, Channel Manager - BAT

"The outcomes were completely new to the business with a very different approach. There were also learnings for other parts of the business. The concept of sharing with suppliers was successful. Suppliers very satisfied"
Bryce Taylor, Lead Category Manager - Caltex NZ Ltd

"ShopperANSWERS have been a very professional organization to work with. They have been very responsive and the results and presentation were very insightful"
Fiona Wakelin, Trade Marketing Manger - Coca-Cola Amatil NZ Ltd

"ShopperANSWERS managed this project professionally. Keeping us informed and involved throughout the entire project. Good and relevant summary and recommendations from the study demonstrate excellent industry and knowledge. SA experience in Retail and Research industries, coupled with latest technology has enabled us to relate to shopper studies at a new level."
Martin Salim, Commercial Insights, Frucor Beverages Ltd.

"Professional"
Penny Comins, Account Manager - New Zealand Dairy Foods