Question: How many shoppers who planned to buy actually did? What changed in-store?

Intercept & exit interviewing

Understanding your shoppers

Intercept & exit interviewing

We link in-store interviews to video footage of respondent behaviour; identifying the needs, shopper motivations and pre visit drivers which underlie actual behaviour.

Detailed observation enables us to keep in-store interviews short and focused, exploring observed behaviours and the context of the decision.

We combine the best elements of observation and interview to provide the most objective, accurate, reliable and insightful understanding of your shoppers.