Question: Can you afford not to know these?

Understanding your shoppers

Types of Answers:

• Pre visit drivers
• Traffic Flow analysis
• Store and fixture hot spots
• Out of stocks and the effect of them
• Cross category shopping.
• Purchasing & basket analysis
• Purchase profiles by time of day
• In-store decision making and conversion rates
• Time spent at fixture/in-store
• Shopper profiles by store, category or sku
• Role of price
• Impact and effectiveness of promotions
• Layout and range perceptions
• Customer satisfaction & retention levels